Apart from this, there have been no official announcements by Spotify about the same. By the end of 2021, the users can expect to see the Wrapped feature to be launched again to know about the updated music listening preferences. Spotify’s Only You is a global brand campaign that comes with a distinctive in-app digital experience, sharable personalised playlists and marketing across multiple channels such as TV, social and digital. The Only You feature seems to be very similar but it will regularly keep updating as your year comes to an end. Spotify is obviously trying to achieve the same kind of success and popularity with their latest ‘Only You’ brand campaign. This can get annoying when you have an earworm and just need to listen to that. This managed to bring in a lot of your data and showed exactly how much music the users have listened to in a year. Rather, you can select an album or a playlist and shuffle the songs in it. It is not shocking to see such a feature released by Spotify after looking at the 2020 Wrapped feature released by them. Your Genres/Topics: It will show how the user's music and podcast genres set them apart based on their listening habits,.Your Time of Day: You will see a song or podcast that is heard either early or late in the day.Your Song Year: This will be shown after taking the data that is spread across the years including the music you listen to.Your Artist Pairs: Spotify will pick out a pairing that shows off your listening range.Your Dream Dinner Party: Get an option for three artists you'd invite to dinner and get a special playlist from it.Your Audio Birth Chart: Know about your artist that represents the Sun (you've listened to most in the last six months), Moon (an emotional artist choice), and Rising (a recent musical find.).Try deleting the Spotify app and reinstall it.Delete any other music apps installed on your phone.If a problem is faced with one particular song, then delete and save it again.Try and switch off LTE and/or Cellular Data options.Try and switch off the high-quality streaming. Spotify is also celebrating creators through some highly idiosyncratic stats such as the fact that 43% of Harry Styles fans listen to ‘Watermelon Sugar’ in the evening, and an observation that Doja Cat fans listened to over 4m hours of whale song between them. No matter how you listen, you have a home on Spotify.” Whether you start your day with an episode of ‘Crime Junkie’ or spend your afternoon blasting ‘Rap Caviar’ while replying to emails, how we listen is a reflection of our personalities and who we are. Neal Gorevic, global head of consumer marketing at Spotify, said: “‘Only You’ celebrates the uniqueness of each listener through fun stories that highlight the diverse tastes and interests across our global community. Masterminded by Alex Bodman, Spotify’s global executive creative director, the campaign dovetails with an in-app experience that furnishes users with a welter of personalized listening data, from your unique ’audio pairings’ of unrelated artists, to your song year defined by how far back in time you listen, to the time of day you are most likely to reach for your earbuds.īy providing a custom breakdown of individual listening habits, Spotify aims not to speak to the masses but address the individual by focusing on what sets each of us apart. What’s more, ‘Only You’ is built as a shareable experience, ensuring that your audio journey need not stay locked inside your head but can inspire others to venture beyond the safety of their playlists. Kicking off proceedings with a beach-bound hero film, the Spotify campaign zeroes in on the unique personality traits, quirks and expressions found within the Spotify community by giving life to one hypothetical listener with a penchant for SZA, Lil Nas X and Harry Styles.īuilding buzz in anticipation of Spotify’s end of year Wrapped initiative, which hands listeners a personalized record of their listening habits as well as customary lists of what topped the charts as a whole, the current campaign focuses more on the state of mind, behaviors and settings that contribute toward making each person’s listening experience unique. Spotify’s data-driven creative comes complete with an in-app experience, personalized playlists and supporting marketing in 22 markets across TV, social, digital and out-of-home. Spotify is placing you center stage of a tailored brand campaign to show that it’s not just what you listen to, but how you listen that matters.ĭemonstrating that each of its 356 million listeners is unique, Spotify is using its global ‘Only You’ messaging to show that with over 70m songs and 2.6m podcasts to choose from, your listening habits are as distinctive as your fingerprints.
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